kerry alaric cheeseboro |
| 300 east 84th street, #1D, new york, ny 10028 c: 917.669.0773 | e: kac@kerrycheeseboro.com |
| graphics | web | photos | music | video |
| Creative, passionate, original visual artist with strong marketing background looking to promote client’s product, service to a strong, recognizable, and dynamic brand identity. |
| Specific competencies: |
| Dynamic Visual Branding | Customized, Concise Marketing Agenda | Cross-Platform Brand Identity & Presence |
| Selected highlights: |
| Created and Designed Multimedia Audio/Video for TIME Magazine’s 100 Most Influential Persons Honoree Event |
| Created and Designed First-Time Online Instructional/Educational Literature for Scholastic & McGraw-Hill |
| Designed Original Computer-Formatted Applications for Top-Tier Ivy League Colleges and Universities |
| experience |
| 2007-Present ] kac [ kerry alaric cheeseboro ], New York, NY PRESIDENT/DESIGNER, Self-Employed |
| Creating client-suited visuals, graphics and other media to address, support, and realize client’s branding needs, and/or unique product/service identity. Most present work deriving from positive referrals, word of mouth, and blind discovery. |
| graphics: Can spearhead creative ideas with clients, present graphics from art creation to lettering and layout. Design client-based marketing materials, including business cards, brochures, business proposals, menus, promotional posters, and resumés. |
| web: Can produce and organize all manner of content for web productions, including graphics and layout for visually dynamic, supportive, client-specific web presence. Also can create Flash-based media from self-made and client-provided content. Also can provide website maintenance and domain/server transfer assistance. |
| photos: Offer digital photo and post-photo services to meet individual client’s desires, including indoor/outdoor, macro, food or portraiture photo shoots to retouching, digital cleaning, special effects, or image file conversion post-processing. |
| music: Can offer musical composition and mixing/editing for added media presence if client needs. |
| video: Can mix, edit, and produce multimedia and professionally output to any number of popular broadcast/web video formats. |
| 2000 – 2007 TIME MAGAZINE, New York, NY GRAPHICS MANAGER, TIME Magazine, Sales & Marketing Department |
| Created the first TIME magazine-themed department-wide sales presentation template for TIME Sales & Marketing. |
| Produced client-specific, print-, PDF- and PowerPoint-formatted sales presentations for Sales & Marketing Department, Publisher, and President. Also pre-flighted (prepped) and converted all presentations for professional print and web output. |
| Designed and managed in-house multimedia branding with first Sales-circulated branding video, in-building video plasma screen animations, and PowerPoint presentations with scripted audio and video. Helped initiate TIME’s interest in multimedia sales and marketing strategies. |
| Created Person of the Year media/press event video presentation 4 years in a row. |
| Autonomously managed all creative, production, and administrative aspects of multimedia audio/video/animation for TIME Magazine’s 100 Most Influential Persons Honoree Event and managed all media conversions to detailed venue specifications. Co-managed in-house creative team with local tech persons and outside production company. Was first at Time Inc. to do so. |
| Developed concept and executed internet publishing of weekly TIME Magazine email promotional flyer and was tapped by TIME Magazine president to publish first TIME in-house newsletter. |
| Recorded and produced first series of online podcasts for LIFE Magazine. |
| ON MAGAZINE, New York, NY GRAPHICS MANAGER, Sales & Marketing Department |
| Created the first ON magazine-themed sales presentation template used throughout entire Sales & Marketing Department. |
| Designed art and layout for in-magazine advertising. |
| 1995 – 2000 GRAMERCY BOOK SERVICES, New York, NY GRAPHIC DESIGNER |
| Formatted layouts for children’s- and teachers’-editions text books (grades K–8) for McGraw-Hill, Houghton-Mifflin, Scholastic, and Harcourt-Brace. |
| Created and designed instructional/educational literature for Scholastic & McGraw-Hill. |
| 1986 – 1989 APPLY SOFTWARE SYSTEMS, New York, NY GRAPHIC DESIGNER |
| Designed school-specific computer form applications of top-tiered U.S. colleges & universities. |
| software proficiency |
| CREATIVE: Adobe Creative Suite 2/3/4 (including InDesign, Photoshop, Illustrator, Dreamweaver, Flash), Motion, LiveType |
| WORD-PROCESSING: Microsoft Word, Excel, Adobe InDesign, QuarkXPress (archaic) |
| OTHER MEDIA: Final Cut Pro (some), Garageband, SlideShow Director, Quicktime (for audio/video conversion) |